Barron's interview: Men's makeup in the 'zoom era'

For Barron's, I spoke with Pergrin Pervez and Matthew Rodrigues about their company Tribe Cosmetics -- it makes men's makeup accessible in the 'zoom era:’

“We're at a junction where it’s becoming more and more acceptable in society where men can wear makeup,” Pervez says. “You have this entire generation that is basically saying they don’t have these gender roles as defined, and then at the same time you have the pandemic with Zoom calls, staring right at your face, and you start to notice a lot of these things, imperfections.”

For the makeup-weary man, feeling bogged down by decades of often toxic social norms, this current era has removed some of the stigma that might be tied to cosmetics. 

“They’re on Zooms all day, they are thinking of their appearance more, and they don’t have this fear of being judged,” Rodrigues says. “Now is a great opportunity to try something new, to cover up a blemish, and then realize, ‘If I look good on Zoom then I might feel more comfortable wearing it out in public.’”

Check out more here.

Photo: Tribe Cosmetics